Tigers agree new partnership with Screen4
Castleford Tigers are pleased to announce it has reached a new commercial agreement with international testing company Screen4 for the 2021 season.
The UK-based firm, which has worked with Emirates Airlines and Racing Point F1, was appointed as the Betfred Super League’s official COVID-19 testing partner earlier this year and had previously worked alongside the Tigers to provide allergy testing for the first team squad.
The partnership between the Fords and Screen4 has now reached new heights, with the business agreeing to a sponsorship package that includes in-ground advertising within the Jack Fulton Stand at the Mend-A-Hose Jungle and a place on the club’s home, away, physio and trainer run on tops used across matchdays by the squad.
Screen4 will also take up the sponsorship of the Castleford Tigers app from the start of the season as part of the one-year package.
Commercial Manager Craig Jeffels said: “I would like to welcome new club partners Screen4 to the Tigers in 2021, following their successful COVID-19 testing operation for the entire Super League in 2020.
“It is great for us to be working with international brands like Screen4, who showed their professionalism and experience throughout one of the toughest years rugby league and sport, in general, will ever encounter. Thanks to Cheryl at Screen4 for getting this partnership off the ground.
“We look forward to seeing more of Screen4 at the Jungle in 2021 and working with Cheryl and the team to grow the partnership for the future.”
Cheryl Smith, Head of Marketing at Screen4 Ltd, said: “We are thrilled to begin our sponsorship deal with Castleford Tigers. We supported the team during the 2020 season providing them amongst other Super League clubs with COVID-19 testing. We built a strong working relationship by joining forces to keep the game alive and tackling COVID-19 within the sport.
“I’m personally a proud supporter of my local team and now we as a business can help to support them financially. We can’t wait to support the team throughout 2021.”